Don’t we love the smart witty ads and wish we could also come up with some? Here’s your 10-step cheat sheet to create minimal ads that your customers will remember.
- List down all campaign communication pegs/benefits/product features you want to share with your customer etc.
- Identify the top 3 that will help your customer understand what you are selling
- Now rank these 3 in order of importance from customer decision-making POV
- Pick the topmost. You now have THE ONE key message you need to work on
- Look for creative ways to put this point across
- Try not to stuff too many words, instead use pictures and illustrations to make a point
- Pro tip: Scrap the first 3 ideas you get. These are the most obvious and done to death.
- Choose from the next set of ideas
- Roll that ad out without waiting to get “the perfect” creative
- Let your customers do some thinking
Here are some brands that got it right:
