CLIENT DETAILS
La Habbana Beach Resort
Located at the prime location on Baga beach, Goa, La Habbana beach resort is the perfect place for travellers who opt for a luxurious stay yet want to be close to the beach.
OUR WORK:
1. Boost in online bookings in December for Indian tourists
2. Promote ticket sales for Christmas party
3. Promote ticket sales for New Year’s Eve
Challenges
Stiff competition with other resorts in the party hub of Goa - Baga
The month of December 2019 saw a drop in the volume of international tourists
Our Approach
- Our first step was to leverage La Habbana’s unique and distinct positioning of a resort, beach shack and in-house disco theque.
- We used google ad search for online bookings for PAN India.
- We targeted tourists through Facebook and Instagram who
- Travelled to Goa but weren’t locals.
- Foreign tourists using language filters and multi lingual ads.
- Locals who were exploring party options for Christmas and New Year.
- We geo-targeted based on a specific radius in North Goa only, to ensure zero wastage of ad spends.
Delivered Performance
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