Industry:
services:
A new venture with a brand identity that feels established from day one.
Purple Oak Advisors was founded by a professional transitioning from a corporate career into consulting. As a new business entering the market, it needed an identity that could establish credibility from the outset while giving the founder a distinct brand to build on.
The Challenge
Purple Oak Advisors was a new consulting venture founded by a professional transitioning from a corporate career into entrepreneurship.
The challenge wasn’t just to create a logo or a deck. It was to build the visual foundation for a new consulting business and the identity it would carry into the market.
Our Approach
We approached Purple Oak Advisors as a brand, not simply a logo project.
The identity needed to establish credibility for the new consulting business while giving the founder a distinct platform to build his own presence and point of view.
Shark Tank Amplification
The brand aired on Shark Tank. We ran with it. We turned TV buzz into social momentum with real-time reactions, layered storytelling, and follow-up content that kept the excitement alive, long after the episode ended.
X Reach
Follower Growth
Brand Identity
The Purple Oak Advisors logo brings together the P and O to create a distinctive mark that reflects the brand’s role in guiding businesses forward.
The colour palette is rooted in the brand archetype. Purple, drawn from the brand name itself, brings a sense of depth, richness and premium positioning. Green represents growth and progress. We chose a brighter, more contemporary green to create a modern edge and a clear contrast against the richer purple.
The green element within the mark represents a light that leads the way, reflecting the role Purple Oak Advisors plays in helping the businesses it consults find clarity, direction and a path forward.
The result is an identity that doesn’t just represent the name. It reflects the role the brand plays in the growth of its clients.
Brand Collateral
The company presentation was built around Purple Oak Advisors’ thought process and ideology, rather than simply presenting information about the business.
The result was collateral that communicated not just what Purple Oak Advisors does, but how it thinks.
Personal Branding & Social Media
We extended the brand into the founder’s personal presence, using social media to communicate his expertise, perspective and ideas.
This created a stronger connection between the founder’s expertise and the Purple Oak Advisors brand.
The Outcome
A new consulting business with a distinct identity, a clear point of view and the brand foundations to build its presence in the market.
Brand identity. Thought leadership. A foundation to grow.
