Industry:
services:
Rooted in Tradition, Designed for the Future.
Kashish Panel Works, a trusted family-owned manufacturing business, was ready for the next chapter. With the next generation stepping in, they weren’t just expanding into a new vertical — they were making a generational shift: Introducing their own B2B2C modular furniture brand that needed to retain legacy, trust, and craftsmanship, while appealing to a modern, global audience.
The Challenge
Build a brand that carries the family legacy into a new era. Easy to remember. Ready to scale.
Our Approach
Our goal wasn’t just to coin a name and design a logo — it was to build a visual system that reflects the way they think, work, and grow. Truly modular.
The Breakdown
Named to bridge past and future
The brand name Furnura combines the business: Furniture and the family surname: Darara . It anchors the brand in its lineage — while creating a word that’s clean, ownable, and scalable.
A pattern system with meaning
Residentail
Healthcare
Education
Commercial
Logo built from product thinking
F + R Monogram built from the shapes they work with.
Not a symbol — a system. Just like their furniture.
Palette & Typography
Viridian greens and muted neutrals — a nod to the parent company’s zero-waste mindset and forward-first design.
Fonts Mosafin and Crimson Pro were chosen to give the brand a premium, contemporary presence, confident across decks, packaging, and digital.
